HDFC Bank has launched Missed Call Mobile Recharge, a simple way to top up prepaid mobile handsets. The bank’s customers can now recharge their mobile by giving a missed call, without the need to visit a shop, log onto a website or open an app. Further, customers can also add his family or friends to avail of the missed call mobile recharge service. This service allows the bank to tap into an estimated 900 million pre-paid mobile customers. To use this facility one does not need a data plan, making it particularly useful in smaller towns and rural areas, where internet connectivity is low.
To activate the service, customers can send an SMS from the mobile number registered with the bank to 7308080808. A default recharge amount of Rs 50 is set, but the customer can also set his recharge amount, ranging from Rs 10 to Rs 250. The next time when the customer needs a recharge, he can give a missed call on 7308080808 and the fixed amount is credited to his mobile number. The amount gets debited from the customer’s HDFC Bank account. Once activated, the service can be used on any phone across any telecom operator. Further, the bank’s customers can also add family members and friends for this service and authorize them to recharge their mobile through missed call by debiting customer’s own account.
