HDFC Bank has come out with a national digital campaign that reinforces its position as India’s No 1 Bank in products like credit cards, personal loans and auto loans. The campaign, ‘India’s No 1 Bank’, is created by Leo Burnett and aims to connect with customers by asking them to #StartDoing and talk to India’s No 1 Bank, to fulfil all their needs. The campaign involves a series of creatives including films that will be showcased across all major digital video platforms and through display ads across digital channels. The bank’s branches and ATMs will also be utilized to talk to the audience. The campaign aims to create a strong association with the entire community of savvy spenders and position the bank, with its wide portfolio of retail products, as the destination to fulfil any financial needs or requirement. The call to action of #StartDoing in the campaign encourages those who are looking to fulfill their dreams or aspirations to talk to HDFC Bank and be a savvy spender and the campaign has been crafted keeping in mind the target audience and their penchant to spend more time on digital platforms, said Mr. Ravi Santhanam, chief marketing officer of the bank.
