HDFC Bank has launched a 3-month Festive Treats campaign in parallel with the sales campaigns that leading eCom companies have come out with. The campaign will help customers to be able to get special offers on all banking products – from loans to bank accounts – and also discounts on retail and consumer goods via retail branches and digital platforms, including the website, PayZapp, and SmartBuy. Arvind Vohra, country head, Branch Banking at the bank, said this is an all-encompassing one-stop campaign where every financial solution for a retail customer or a business customer will be available – the entire spectrum from festival shopping to unsecured loans, business loans and loan against property as well as special partnerships. The products will be available at more than 10,000 stores. He said the bank is also looking at merchant acquisition and has a target of 10 lakh for this fiscal through a ‘dukaandar dhamaka’ program. The bank is also hopeful of more customer acquisition through engagements, including this campaign, the planned 1,000 grameen loan melas, and planned over 4,000 corporate employee shopper activations. A shopper using an HDFC Bank debit or credit card to buy consumer electronics can get cash-backs, convert purchases into a no extra cost EMI on leading brands, and 50 per cent off on processing fees of business loans to small business enterprises.
