HDFC Bank has been ranked India’s Most Valuable Brand for the 5th consecutive year. This ranking is the result of a survey conducted by Kantar Millward Brown, a group company of global communication services behemoth, WPP. Known as the ‘2018 BrandZ Top 75 Most Valuable Indian Brands’ the survey values the HDFC Bank brand at $21.7 billion, a 21% increase over the previous year. BrandZ wrote in an editorial that trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. This is exemplified by HDFC Bank, which continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly, it added. HDFC Bank’s brand value has grown consistently over the past 5 years, from $ 9.4 billion in 2014 to $ 21.7 billion in 2018. This year the study covered 1,20,000 Indian brands across 414 categories with insights from 3.1 million consumers.
