HDFC Bank has announced the launch of ‘#Har Gaon Hamara’ Interactive Voice Response (IVR) toll-free number (1800 120 9655) for farmers and agriculturists in the rural hinterland to access financial services. The IVR is a one-stop calling solution for farmers to reach the bank over phone to enquire/avail banking products. The service will enable in connecting farming and agriculture community to the bank, by just dialing the toll-free number and sharing PIN code number. The nearest branch is automatically mapped to the farmer and a bank representative will reach out to the farmer to address his / her needs. This activity is part of the bank’s ‘#Har Gaon Hamara’ initiative whose objective is to reach the interiors of India and create awareness of various financial, digital products and social security schemes in line with the government’s vision for financial inclusion.
