HDFC Bank announced a strategic partnership with Adobe to enhance the digital experience journey of its customers. Powered by Adobe Experience Cloud solutions, this partnership will enable HDFC Bank to deliver personalized digital experiences to existing as well as new customers, at anytime and anywhere. The bank’s customers can now look forward to using any device of choice to do an array of end-to-end transactions, opening an account digitally without visiting a branch, applying for digitally from home 24 by 7 and managing investments without any physical interface. Parag Rao – Country Head – Payments, Consumer Finance, Digital Banking and Marketing at HDFC Bank said the association with Adobe comes at a time when digital has become an all-important bridge between customers and businesses. The pandemic and lockdown has given further impetus to the bank’s efforts to leverage digital platforms to offer a personalised experience to customers and the partnership will enable the bank to add the next level of personalization of services and complement its efforts to create a customer centric bank backed by cutting edge technology, he added. Adobe Experience Manager (AEM) Forms will allow the bank to provide personalized online experiences to its existing and new customers. Further, existing solutions such as Adobe Analytics and Adobe Target, will help the bank derive insights and deepen personalised services to customers.
