Bajaj Finance, the lending arm of Bajaj Finserv, a financial services conglomerate, has launched its public awareness initiative ‘Har Time EMI On Time,’ a digital campaign to raise awareness about the importance and benefits of developing good financial habits for a prosperous financial future.
The campaign aims to educate the general public about the benefits of paying their EMIs on time and the negative long-term consequences of failing to pay their loan payments. The campaign also emphasises the importance of developing a disciplined habit of adhering to payment commitments in order to reap the benefits of the various financial offerings available in the market.
The brand campaign features the endearing Gupta Ji, of ‘Savdhaan Rahein. Safe Rahein.’ fame teaching Tinku Ji, the simple ways of paying his monthly EMIs on time, in an entertaining and melodious style.
The digital, multi-lingual campaign will be seen across all the digital properties of Bajaj Finance Limited such as website, social media platforms, customer portal, IVR, mobile app, and other media infotainment channels.