Federal Bank has entered into a tie-up with Max Bupa Health Insurance Co in a bancassurance corporate agency arrangement to provide comprehensive health insurance plans of Max Bupa to 24 million households of the bank’s clients across 1163 branches of the bank pan India. Speaking on the partnership, Surendran A, head, Retail and International Banking of the bank, said improving the quality of life of the bank’s clients has been its constant pursuit. Manasije Mishra, CEO, Max Bupa Health Insurance Co said what would be offered to the bank’s customers will be need based products and services, fine-tuned to the needs of the customers. The HNI and personal banking clients of the bank will have a rich bouquet of health insurance products from Max Bupa to choose from. The comprehensive product suite will include Max Bupa’s flagship product Heartbeat, one of the most inclusive offerings in the market with propositions like coverage up to Rs 50 lakh, 24X7 customer service helpline, coverage for day care procedures, OPD benefit, among others.