Federal Bank has appointed MVS Murthy as its first Chief Marketing Officer. He has been mandated to leverage marketing to help build scale by working on the intersection of brand communication, customer experience, and technology. The function has a horizontal play across the existing portfolio of customers and pans vertically in strengthening the bank’s organic acquisition as well as inorganic growth, which is powered by its strategic partnerships within the fintech and startup ecosystem Prior to being appointed at Federal Bank, Murthy was head of marketing, digital and corporate communication at TATA AMC.
“We are happy to welcome MVS to the Federal family. I am certain his vast experience will strengthen our brand positioning and will be an enabler in our journey from good to great,” said Ajith Kumar KK, President and Chief Human Resources Officer, Federal Bank.
MVS Murthy is a strong CXO-level marketing-led business and entrepreneurial leader with an exceptional track record of building and leading high growth verticals. He has vast experience across BFSI in banks, insurance, broking and mutual funds namely Ogilvy, Urja Communications, ICICI Bank, Edelweiss, TATA AIG and Tata Mutual Fund.