Emirates NBD is planning to launch a digital bank, which would be UAE’s first digital bank. Using digitisation and social input as key enablers, the new digital bank will offer customers the next generation of self-service money management with useful tools and applications. The plan to launch the digital bank is line with its plan to invest Dh 500 million ($ 136 million) over the next three years towards digital innovation and multichannel transformation of Emirates NBD’s processes, products and services. The investment will focus on five key areas, namely: end to end process transformation; smoother, faster and more responsive customer interface; omnichannel experience, fortification of cyber security and anti-fraud capabilities; and enhancement data management and analytics. Emirates NBD CEO Shayne Nelson said the bank is making a commitment to the future with its digital transformation plan. The bank’s focus on technology innovation and adoption to create digital-only products is creating a new paradigm in the way people bank in the UAE, Nelson said.
