Emirates NBD group has appointed Maryam Bahlooq as CEO of Tanfeeth, a full-owned subsidiary of the group. She is the first Emirati woman to be appointed CEO in the company. Tanfeeth was launched in 2011 as shared services organization aiming to improve the group’s customer service and operational efficiency. Tanfeeth means ‘getting the job done’ in Arabic. Maryam Bahlooq was acting group head, Human Resources and headed the HR Business Partnership unit at Emirates NBD. She had a key role in the people management aspect of the bank’s mergers and acquisitions. The company also announced that acting CEO Steve Thompson has been appointed chief operating officer. Abdulla Qassem, group COO, Emirates NBD and chairman of Tanfeeth, said Maryam’s experience and track record of guiding and motivating diverse groups to enhance business performance equips her well to lead Tanfeeth.
