Edelweiss Tokio Life Insurance introduced a unique educational program on organ donation and the company plans to build a corpus for underprivileged organ recipients. In this effort, it will continue its partnership with Mohan Foundation, an NGO actively working for the cause. Thew company has roped in Rahul Bose, actor, and social activist, as the face of the initiative. Sumit Rai, MD & CEO, Edelweiss Tokio Life Insurance, said organ donation coincides with the organization’s vision of protecting people’s dreams and aspirations. This year, the company has widened its scope by investing in educating people and aim to gradually make organ donation a subject that is extensively discussed within social circles. The company said the 2nd edition of #NoMoreWaiting will extend for a year and aims to create Organ Donation Ambassadors across the country through a structured program. As a part of this program, the company, together with Mohan Foundation, will offer a 4-hour online certification course, followed by a 2-hour interactive session with experts, organ donor families and recipients. People who have completed this course can conduct awareness sessions, social media campaigns and encourage others to pledge for organ donation. The company will also conduct fund-raising events throughout the year to help build a corpus for Mohan Foundation.
