Commercial Bank of Dubai has launched a new virtual assistant powered by V-Person technology of Creative Virtual, a leader in customer experience self-service solutions for global enterprises. A spokesperson of the bank said a goal for the launch of the new online banking portal was to provide the customers with an innovative and personalised experience. The virtual banking assistant Sara will give the bank a means to engage conversationally with website visitors and guide customers through processes step-by-step around the clock. The bank’s website is mobile enabled and, in addition to being available on the public website, the virtual assistant is also located within the secure log-in area where she can assist customers with tasks such as form completion. The V-Person is integrated with live chat and seamlessly escalates users needing further assistance to a live agent.