Reliance Life Insurance Company launched its new social media campaign ‘Do-Good’, which aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively. Anup Rau, CEO of the company launched the program. He said the company believes that any selfless act of goodness – across demographics, causes and regions – needs to be encouraged and there is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. The campaign aims to provide such a platform for sharing and recognition, he added. This is the third social media campaign unveiled by Reliance Life Insurance. Earlier, the company has launched highly successful campaigns – ‘Boundaries for Books with Room to Read’ and GreatestFan campaign with Sachin’s greatest fan, Sudhir Kumar Choudhary. The initial phase of Do-Good campaign has received encouraging response on Facebook with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase. The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.
