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Digital & micro-branches help DHFL connect with millions of home buyers

Housing finance company DHFL endeavors to support an equitable world and driving financial inclusion across India, says Vivek Kannan, the company’s COO. He tells Banking Frontiers the company has been able to establish a wide distribution network across tier 2 & 3 towns. “This is the real ‘Bharat’ that DHFL is making a deep impact on – with efforts towards giving India a secured future through its common people. As we expand into new territories of growth, we create more touch points through micro-branches, ease systems and processes and thus, enhance customer service and experience at every step of their engagement with us,” he says.

Kannan mentions that reinforcing the company’s 34-year-old vision and supporting the national mission, it has launched a unique initiative ‘Griha Utsav’, a first-of-its-kind housing expo in tier 2 & 3 towns bringing prospective home buyers and developers under one roof to provide affordable housing and finance solutions to the target LMI group. It is also effectively leveraging a host of digital-centric initiatives to enhance customer experience through reduced turnaround time and improved efficiencies.

Kannan also speaks about DHFL’s affordable housing proposition, which is pillared on the company’s insightful approach towards meeting the needs of the customer at the base of the pyramid. “We create more opportunities for ‘Giving India a Home’ and enable deserving people to live their most cherished moments. In line with this approach, we conceptualized our customer centric initiative ‘Griha Utsav’, which is essentially a platform to connect millions of aspirational LMI home buyers with developers in the affordable housing segment in small towns and locations. We crafted our Jan Awas Home Loans to cater to the affordable housing needs of EWS, LIG and MIG customers, with total ease and convenience, in line with the government’s ‘Credit Linked Subsidy Scheme’ (CLSS) under the Pradhan Mantri Awas Yojana (PMAY),” he points out.

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