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DBS to launch SMS queue system

DBS Bank said it is launching an SMS queue system so that its customers need not wait in queues at branches. They can also use the time before their turn as they choose. The system, called SMS ‘Q’ , will be rolled out to all full-service DBS/POSB branches by the end of March. It has been piloted in selected branches since July 2014, DBS said. Customers can request for a queue number via SMS prior to visiting branches and they will receive notifications on the number of customers ahead of them. DBS said customers can still go to a branch to get a queue number in the traditonal way. DBS said its SMS queue service is in line with recent banking innovations which include pop-up ATMs and SMS Banking.

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