DBS Bank is the most valuable brand in the annual Top 100 Singapore Brands ranking for a second year running. DBS grew its brand value by US$535 million to US$4.01 billion over the last year, said London-based consultancy, Brand Finance. It helped the bank extend its lead over the Singapore Airlines brand by US$761 million. DBS contributed more than 30% of the total brand value increase of US$1.71 billion across the top 100 Singapore brands. The bank has managed to nearly double its brand value in three years, from US$2.04 billion to US$4.01 billion and its brand value today is almost double that of other bank brands in Singapore.
