Citibank Malaysia will open four digital branches in order to cater to the changing preferences of customers. The bank said it had seen growth of 18% in 30-day digital use by clients and growth of 30% for 30-day mobile use in the past one year. It also said more than 40% of its Malaysian customer base is digitally active. The branches located in Cheras, Taipan USJ, Bukit Tengah in Penang and Durian Tunggal in Malacca will be upgraded to digital branches in March, offering clients a suite of digital-only self-service channels modelled on Citi’s Smart Banking strategy.
