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CIBC launches app for customers with special needs

cibc-logo-bigCanadian Imperial Bank of Commerce (CM) has launched MagnusCards, a banking app for customers with special needs. The app is designed to help people with disabilities like autism, aspergers, ADHD, down syndrome and cognitive special needs navigate day-to-day banking activities, and gain confidence as they complete each step. The MagnusCards app breaks down financial tasks into small, manageable steps, using visual ‘how-tos’ ― or digital flash cards ― to guide its users through a variety of activities. With the CIBC cards, individuals receive helpful tips on personal money management from Percy the Penguin after each task is completed. CIBC senior executive vice-president Lynne Kilpatrick said MagnusCards app will help the thousands of Canadians who need support performing some of the banking tasks many of us take for granted. By partnering with the innovative tools MagnusCards has developed, the bank is helping individuals with special needs learn to bank independently, Kilpatrick said.

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