State Bank of India won the ‘Brand of the Year’ award in banking in India at The World Branding Awards in Paris. The glittering ceremony at the Hilton Paris Opera honored 50 brands from 22 countries. The second installment of the World Branding Awards 2014-2015 had an emphasis on food, beverage, luxury, fashion, lifestyle, hospitality, and service brands. The Awards is organized by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organizes and sponsors a range of educational programmes, including collaborations with leading universities and museums. Other national tier winners from Asia included China Telecom, Indosat (Indonesia), NTT Docomo (Japan), SK Telecom (Korea), Pos Malaysia, SMRT (Singapore) and Chunghwa Telecom (Taiwan). Each brand was named “Brand of the Year” in their respective categories. Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels and Resorts, IKEA, L’Oréal, Moët & Chandon, Nike, Prada and UPS. Ashwini Mehra, DMD & CDO, SBI and Vinod Pande, GM, Corporate Communications, SBI received the award from Richard Rowles, chairman, WBF
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