BOB Financial Solutions, a wholly-owned subsidiary of Bank of Baroda, and Mastercard have launched 4 new credit cards catering to its customers across segments, including affluent as well as the first-time credit card owners. Two of these cards were in association with eminent professional institutions of the country. The new card variants are Eterna, which will cater to the distinctive needs of the NBFC’s affluent customers and will be offered to customers as part of the Radiance program of Bank of Baroda; Swavlamban, a ‘by Invitation only’ card, targets the low-income employees of select corporates and SMEs which have a banking relationship with Bank of Baroda; and 2 co-branded cards in partnership with the Institute of Chartered Accountants of India and the Institute of Cost Accountants of India (ICMAI), which will be offered exclusively to chartered accountants and cost and management accountants respectively.
