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Bank of Baroda’s mobile app launches new feature for senior citizens

Bank of Baroda has announced the launch of bob World Gold – a new feature on its bob World mobile banking platform, designed especially for seniors and the elderly.

Studies show that senior citizens are interested and eager to bank digitally if their specific requirements and needs are met. bob World Gold is a unique digital banking platform designed specifically for this demographic, offering senior customers a simple, smooth, and secure mobile banking experience.

bob World Gold has easy navigation, large fonts, sufficient spacing and clear menus with added features like ready-to-assist voice-based search service. The services include deposit renewal, comparison of savings accounts, retirement and succession planning services, health services/ pharmacy search etc. The bob World Gold feature is available on both Android and iOS.

Sanjiv Chadha, Managing Director and CEO, Bank of Baroda said, “Our senior customers have unique needs and hence, deserve a differentiated approach. The idea behind bob World Gold was to look at every element from the lens of this demographic and understand their specific requirements from a digital banking platform. The end result will ensure that they are able to access a range of banking services digitally in a manner conducive to them.” 

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