Reported by: banking|Updated: October 5, 2020
Bandhan Bank has appointed Rahul Parikh as Executive President and Chief Marketing & Digital Officer. He will be responsible for the digital banking business P&L and for building a strong digital backbone to support the bank. He will lead the marketing function of the bank, which focusses on furthering brand equity by improving brand salience, customer experience, customer engagement and product marketing. Parikh has 2 decades of experience, including strategic positions in financial services firms. Before his engagement by Bandhan Bank, he has been with Roots Ventures, where he was a Partner and responsible for driving AMC strategy, fund raising, supporting deal-making and investee company operations. He has also held the position of CEO at Bajaj Capital, where he transformed the organization by building strong capabilities in areas of digital, marketing, technology, research and advisory and risk management. He has also worked with Aditya Birla Financial Services. In Bandhan Bank, he will report to Chandra Shekhar Ghosh, Managing Director and Chief Executive Officer of the bank.