The Bajaj Finserv-RBL Bank SuperCard has achieved a new milestone of 1 million customers. The SuperCard is the first co-branded credit card in India to reach this milestone in a matter of 2 years. The SuperCard is available to new and existing customers of Bajaj Finserv in 60 + cities. It is packed with exclusive benefits combining Bajaj Finserv’s unique merchant offer proposition in over 80,000 merchants across consumer durables, mobiles, groceries and apparels along with RBL Bank’s superior card management expertise. As much as 40% of these 1 million SuperCard holders are first-time credit card customers thereby helping drive financial inclusion through digital payments. Manish Jain, executive vice president – Payments, Bajaj Finserv, said the seamless technology driven acquisition process and unique innovative product features have helped the company to drive this digital payment transformation and enhance the customer experience. Harjeet Tur, head – Retail, Financial Inclusion and Rural Business at RBL Bank, said the bank believed in delivering value and convenience to its customers and the 1 million mark is an endorsement of the bank’s efforts on this front.
