AU Small Finance Bank has issued over 40,000 credit cards, of which more than 50% are issued to first-time credit card users. The benchmark was set in a short span after the card was launched in April this year.
AU Bank has ensured customers easy access to credit cards in more than 150 districts, including cities as well as remote locations in the country. The bank said its credit cards with four variants — Altura, Altura Plus, Vetta, and Zenith — cater to all sections of society.
AU Bank has brought a few unique features like complimentary access to railway lounges. The bank has also created an industry-first device protection plan, where eligible electronic devices purchased using AU Bank Credit Cards come with free screen damage and an extended warranty plan.
Mayank Markanday, Chief of Credit Cards, AU Small Finance Bank, said, “Besides the suave urban populace, we aim to empower the customers at rural and semi-urban locations. We take pride in going the extra mile by doing small things differently and bringing value to our customers by making banking more convenient for them. Having enrolled more than 50% customers as first-time credit card users in such a short span, I believe we are on our way to a new beginning.”