Chennai based Equitas Small Finance Bank, the first small finance bank to become operational, said it has engaged test bowler Ravichandran Ashwin as its brand ambassador. P.N. Vasudevan, MD & CEO of the bank, said the new age bank seeks to provide high tech banking, where the customer enjoys the banking experience. Ashwin is a high performer who gives joy to spectators and these two factors complement each other. Equitas commenced its banking operations in September and is listed on the exchanges and operate as a non-promoter entity. Ashwin hails from Tamil Nadu and has been the fastest Indian bowler to reach the 50, 100, 150 and 200-wickets mark in Test cricket and is currently the No. 1 ICC test bowler. He will endorse the bank’s products and services through advertising campaigns and other promotional programs.
