ICICI Bank and Amazon Pay said the bank has crossed the milestone of issuing 2 million ‘Amazon Pay ICICI Bank’ credit cards. In the process, the card has emerged as the fastest co-branded credit card to cross this milestone in the country. Amazon Pay and ICICI Bank introduced the card, powered by Visa, in October 2018. The card also holds the record of being the fastest co-branded credit card in India to cross the milestone of 1 million issuances in October last year. Thereafter, the card has on-boarded another one million customers in the last nine months, with over 80% of new customers availing the card completely digitally, without any physical interaction. Among the benefits the co-branded card offers to the customers are an always-on, unlimited reward program, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and the contactless payment feature to help customers pay safe
