Abu Dhabi Islamic Bank is intending to set up a digital design studio assisted by IBM with the intention of transforming the way in which it interacts with its customers and provide its services. The bank has been in the process of digitizing its products and services and has been innovating on this front. The new studio will build on this and help to enhance customer experience. The project also includes new IBM MobileFirst for iOS banking apps supported by IBM Cloud that empower the bank’s financial advisors to deliver a more dynamic, engaging customer experience. The studio will be the first of its kind in the region. The bank said it is also creating a multi-disciplinary digital team, including experts from IBM Design and IBM Interactive Experience, the industry’s largest hybrid digital agency and consultancy, who will work side-by-side with the bank to create personalized and engaging digital experiences such as new mobile banking apps for consumers.
