YES Bank’s YES Foundation has launched a program to inculcate the spirit of responsible youth citizenship and drive social impact through the medium of films. The program, ‘YES! I am the CHANGE (YIAC)’, is in its 5th edition and it aims to provide NGOs and social enterprises with a platform to use films as a storytelling medium to drive social impact. The foundation has invited participation in the ‘YIAC Social Filmmaking Challenge’, to depict stories of change in a three-minute film. Through this process, the bank hopes to identify 25-30 deserving NGOs/social enterprises which operate in areas of climate change, livelihood generation, gender equality etc. The foundation would support these NGOs with grant of Rs 7.5 crore, for scaling up and capacity building. Additionally, grantee organizations will also receive three-year mentoring to ensure onground tangible social impact.
