YES Bank said it is tying up with Paisabazaar.com to offer conditionally approved loans to Paisabazaar.com’s existing customers. The bank will help Paisabazaar.com through its advanced analytics and data mining capabilities to offer customers of the financial marketplace with customized and conditionally approved offers across retail lending products. The bank said the aim is to make the process of availing a loan easy and seamless and act as a one stop financial solution provider for all retail lending needs of the customer. Pralay Mondal, senior group president of the bank, said the bank is committed to providing a delightful customer experience based on its strengths in customer analytics and big data to offer a personalized banking solution to all customers.
