In line with its new initiative CBD nEXT, Commercial Bank of Dubai is all set to open three digital branches. CBD nEXT is a multi-year transformation programme that has the objective of building a new CBD around customer needs by leveraging client insights. Some of the key initiatives include real time customer on-boarding, a new mobile banking app, enhancements for customer engagement, a new customer experience for people moving to the UAE (movingtouae.ae) as well as advanced payments solutions to support smart government and corporate clients. CBD personal banking general manager Murray Sims said the bank’s customers have told them they prefer digital banking platforms that provide the ease and flexibility to bank anywhere, anytime in a personalised way. CBD has designed digital banking services that address changing customer needs to provide easier and simpler banking. It is about leveraging world-class technology to create a first-class customer experience, he said.
