The Arab Bank for Investment and Foreign Trade (Al Masraf) has set a target of 100% Emiratisation at its branches. According to an official from the bank, at present the bank’s branches are composed of 62% UAE nationals. Faisal Galadari, CEO of Al Masraf, said the bank’s has evolved a strategy of increasing Emiratisation at all managerial and executive levels, to fulfil the strategy endorsed by the UAE cabinet. He pointed out that the banking sector in the UAE has a solid record of rewarding Emirati competencies, especially in the senior and middle-level positions. Galadari said the success of the Emiratisation program in the banking sector can be effectively replicated in other sectors. He said Al Masraf’s strategy is aligned with that of the UAE Vision 2021 – the national goal is to increase Emiratisation not just in the government sector but also in the private sector.