State Bank of India is proposing to host a microsite and a mobile all for catering to the needs of its home loan seekers. It will be a dedicated microsite and a mobile app to help create an impressive and differentiated customer experience for all online visitors for the bank’s home loan products. The site would provide information and relevant tools online in a structured, comprehensive and simplified manner on this platform to simplify the decision making process for the prospective home loan customers leading to improved online lead generation rate of home loan customers and serve as a platform to service and cross-sell/ up-sell to existing home loan customers – leading to retention and enhanced customer satisfaction. The bank is looking for a micro web-site solution to support the management of all content (web site assets, images and videos) and has invited proposals from service providers.
