RuPay, India’s homegrown card network, went live on Card on File Tokenization in 2021, in line with RBI’s guidelines, for its domestic ecommerce transactions to ensure better security for all its cardholders.
To refine the experience further, RuPay has now introduced the CVV (Card Verification Value)-free payment experience for its debit, credit and prepaid cardholders, who have tokenized their cards on the merchant application or webpage. With the auto-read OTP feature enabled on customer’s devices, the payment experience becomes smoother than ever. This feature has been made live along with RazorPay for merchants like Rapido, Porter and so on. RuPay is further working with major aggregators/gateways like PayU, CyberSource, Firstdata, Paytm, etc. to extend this feature to other merchants.
Denny Thomas, Head, RuPay said, “Our vision has always been to ensure effortless payments for all our RuPay cardholders without compromising on the security aspect, which ensures utmost security of sensitive card information. Now we are aiming at making the payment experience of a tokenized card seamless.”
The cardholders will just have to enter the OTP or their device will auto populate the OTP during the domestic ecommerce transaction and the payment will be done.
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