Standard Chartered Bank has launched a ‘Premium Banking’ initiative, which offers a suite of digital banking solutions and exclusive rewards designed for Premium Banking customers and their families. The initiative targets the emerging affluent segment, who are earning enough to start saving and investing, the bank said. Premium Banking offers a line-up of privileges from travel, rewards to health benefits for customers and their families. The bank said in a press release Premium Banking customers using Super Value Titanium Card can enjoy complimentary access to more than 800 airports lounges in India and overseas, along with one family member holding a supplementary credit card. They can also get on-call assistance from their banking needs from a team of Premium Banking Relationship Managers. These customers will earn 5X rewards for overseas spends on their Super Value Titanium credit cards. In addition, they will receive a complimentary one-year membership with Indian Health Organization which provides unlimited tele-consultation and other health benefits for up to four family members. Shyamal Saxena, regional head – Retail Banking, India, Standard Chartered Bank, said the launch of the new Premium Banking program leads the way forward on how the bank is enhancing its product suite combining digital banking solutions and exclusive rewards designed for the emerging affluent customers.
