One 97 Communications Limited (OCL), which owns the brand Paytm, has partnered with Axis Bank, one of India’s largest private sector banks to provide POS solutions and EDC devices (card machines) to the Bank and its merchant network.
Paytm’s EDC devices (card machines) have a robust suite of features designed to streamline operations and drive business growth. The integrated software offers complete store management services, including inventory management, invoice generation, promotions and discounts, sales tracking and reporting, CRM, and more. This POS solution ensures that merchants can effectively manage their businesses while enjoying seamless payment processing capabilities. Through this partnership, Paytm’s cutting-edge technology will reach a wider merchant base via Axis Bank, thereby enhancing the capabilities of both entities.
For Axis Bank, this collaboration strengthens their merchant acquiring portfolio, enabling them to offer state-of-the-art payment solutions that enhance transaction efficiency and operational effectiveness even further. For Paytm, it extends their market presence and demonstrates their commitment to providing innovative technological solutions that meet the evolving needs of the merchant community.
A notable feature of Paytm’s offering is the provision of multiple EMI options, which enhances consumer affordability and allows merchants to offer flexible payment plans to their customers. This capability not only increases customer satisfaction but also helps merchants to boost their sales and expand their businesses, Paytm stated in a press release.
