National Payments Corporation of India (NPCI) has launched the third edition of the UPI Safety Awareness Campaign, “UPI Chalega,” in collaboration with key players in the payments ecosystem.
The campaign aims to promote UPI as an easy, safe, and instant mode of payment. It also educates users about various features such as UPI LITE, that enable swift low-value transactions, UPI AUTOPAY, which allows secure and convenient recurring payments using any UPI application, and UPI Interoperability, which facilitates seamless money transfers between all UPI-enabled applications.
Over the years, UPI has revolutionized digital payments, witnessing a phenomenal increase in both transaction value and volume. The UPI Chalega campaign was launched in 2020 under the guidance of the Financial Literacy Advisory Committee (FLAC). UPI Chalega Campaign 1.0 and 2.0 played a crucial role in expanding UPI’s outreach, educating users about its safety, and enhancing its ease of use for various transactions, making it the preferred choice for payments. UPI Chalega 3.0 continues its mission to drive UPI adoption and safe usage through engaging initiatives such as #UPIWaliShaadi TV commercials.
A dedicated microsite, www.upichalega.com, has also been created that serves as a valuable resource hub offering engaging TVCs, informative ‘How to’ videos, details about participating banks and third-party apps, and dynamic social feeds. Users can access comprehensive information about UPI services such as UPI LITE, UPI AutoPay, and Interoperability through detailed videos on how to enable, set up, and use these services.
Praveena Rai, Chief Operating Officer, NPCI, said, “The third edition of our popular ‘UPI Chalega’ campaign aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instill confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”