NPCI Bharat BillPay Ltd has onboarded Disney+ Hotstar as a biller on its Bharat Bill Payment System (BBPS) platform under ‘subscription’ category. This association will provide the OTT’s existing users, as well as new users, with a seamless subscription purchasing experience.
Bharat BillPay’s one-stop solution for subscription management will enable audiences to enjoy content from Disney+ Hotstar’s extensive catalogue comprising Indian, international and sports content, thereby fostering hassle-free engagement and loyalty. Users can choose from a variety of annual subscription plans, including the ‘Mobile plan’, the ‘Super plan’, and the ‘Premium plan’, all available for purchase through any BBPS-enabled banking and fintech apps.
Speaking on the development, Noopur Chaturvedi, Chief Executive Officer, NPCI Bharat BillPay Ltd., said, “This move not only streamlines the subscription process for viewers but also enhances the value proposition of banking and fintech apps. With the continued expansion of the Bharat BillPay ecosystem, we are taking a significant stride in empowering consumers nationwide with a comprehensive solution for all their bill payment needs.”
