L&T Finance has named Indian cricketer icon Jasprit Bumrah as its brand ambassador. This partnership is a new milestone for LTF to expand and strengthen its brand presence and engage its diverse customer base spread across the length and breadth of the country.
Jasprit Bumrah will feature prominently in LTF’s comprehensive ATL and BTL marketing campaigns, spanning a variety of channels. These campaigns are strategically designed to elevate brand awareness and drive customer engagement, highlighting the diverse portfolio of financial products and services currently offered by LTF.
Kavita Jagtiani, Chief Marketing Officer at L&T Finance welcomed Jasprit Bumrah to the LTF family as our brand ambassador. She said: “This partnership directly aligns with one of our core pillars- heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognizable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.”
Jasprit Bumrah said he is excited to associate with L&T Finance, a brand renowned for its strong legacy, excellence, and commitment.
LTF is one of the leading financiers in rural business finance, farm equipment finance, and 2-wheeler finance. The company reaches approximately 2 lakh villages through its 2028 rural branches, 185 urban branches, and over 12,500 distribution touch points.
