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Kotak MF launches ‘DigitALL’ campaign for women

Kotak MF launches 'DigitALL' campaign for women

On this year’s International Women’s Day, Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has launched a digital campaign named ‘DigitALL: Innovation and technology for gender equality,’ which advocates for digital inclusion of all with the hashtag #IncludeAll.

The digital campaign video showcases Kotak group’s women employees sharing their stories about supporting and empowering other women in their lives by imparting digital literacy.

Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company, said, “India has made huge strides in the digital space over the past few years, and digital literacy has picked up momentum in urban and other Tier 2 & Tier 3 cities quite well. On this Women’s Day, Kotak Mutual Fund through its campaign wants to spread the message that it is equally important for other women categories, especially domestic helps, and others to become digitally literate, which will help them in their day-to-today lives.”


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