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IDFC FIRST Bank Launches all new FIRST EA₹N RuPay Credit Card

IDFC FIRST Bank, in partnership with RuPay, a global card payment network from India, has launched the UPI-enabled RuPay Credit Card called – FIRST EA₹N.

This credit card is backed by fixed deposit and hence everyone is eligible to instantly avail this unique credit card, online. It also offers cashback on UPI payments thus making the product rewarding for users. What sets it apart is that the fixed deposit creation is seamlessly integrated within the credit card application for all customers. Thus, customers get an unmatched opportunity to avail credit on UPI, earn rewards, and simultaneously earn attractive interest rates on fixed deposits.

In addition to its inclusive approach, the card’s seamless integration with UPI opens a world of possibilities, offering universal access to over 60 million UPI-enabled merchants across India. With every UPI spend, customers earn upto 1% cashback, making every transaction rewarding.

“This fixed deposit backed credit card is available online and instantly, makes everyday UPI payments super rewarding with a simple 1% cashback credited automatically to the card account. It inherently offers efficient money savings and growth with the linked interest-earning fixed deposit — building credit, investment, and financial health together. It continues our philosophy of customer centricity in product conception and design – #getmorefromyourbank,” said Shirish Bhandari, Head- Credit Cards, FASTag and Loyalty, at IDFC FIRST Bank.

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