First Abu Dhabi Bank, the unified entity created by the merger of National Bank of Abu Dhabi and First Gulf Bank, has launched a new brand identity. The new logo with the motto ‘Grow Stronger’ was unveiled by the bank. The new brand reflects the mission and values of the new entity and the UAE’s vision for the future, the bank said. Sheikh Tahnoon Bin Zayed Al Nahyan, chairman of the bank, said the launch of the new brand marks the culmination of the historic merger between NBAD and FGB, and reflects the successful union of these two renowned institutions. First Abu Dhabi Bank is the largest bank in the UAE, with total assets worth AED682 billion ($186 billion).
