DBS Bank India has launched ‘Action against Cyber Theft – (ACT)’, a consumer led education initiative, aiming to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking. Through this endeavor, a series of educative programs will reach out to consumers at multiple touch points – television, print, radio, outdoor, theatres, on-ground activities and digital channels – to inform about cyber thefts. This initiative aims to provide useful resources and information at one click www.dbs.com/act. Sheran Mehra, head – Group Strategic Marketing & Communication of the bank, said with the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario it is imperative that the consumers are educated and aware. ACT will be a sustained, broad-based initiative to spread the awareness among the consumers and help minimize the risk of cyber theft, she said.