YES Bank launched a fully-revamped, first-of-its-kind current account proposition aimed at placing the power of choice in the hands of the business consumer. The bank had carried out extensive market research in association with A.C. Nielsen and data analytics derived from transactions of more than 1 lakh existing clients over a period of over 3 years and based on the findings, it has launched a dynamic and integrated current account program, which offers three tiers – Edge Business, Prime Business and Exclusive Business. A business owner can choose to start at any of the three tiers according to his own business requirements but with the same minimum balance commitment. The bank will periodically review the customer’s usage of the account and will automatically upgrade the account to a higher tier if applicable. In addition to this, customers can avail a range of value-added banking facilities such as cash management services, trade forex and remittances, doorstep banking, scan banking and payment gateway. Pralay Mondal, senior group president, Retail and Business Banking of the bank, said the bank has reinvented business thinking and has redesigned a traditional banking product like current account into a proposition which is on complete auto-mode and our clients, therefore, will not have to go through the trouble of constantly keeping track of operational end of their account.
