Bank of Baroda has introduced WhatsApp banking providing facilities to its customers in balance inquiry, mini statement, cheque status enquiry, cheque book request, blocking of a debit card, information on the bank’s products and services. The bank said even non-customers can use this platform for queries related to the bank’s products, services, offers and location of ATMs and branches. The bank hopes the new service will strengthen its digital presence and will provide ease to its customers from the comfort of their homes. The key benefits for the customers are 24×7 availability of banking services, no additional requirement of application download, easy access and convenience to all customers, availability on both Android and iPhone at no additional service charge. A.K. Khurana, Executive Director of the bank, said the bank is consistently working towards introducing simple and innovative banking solutions using the latest technologies and with the growing prominence of social media, the bank believes that WhatsApp banking will offer immense convenience to its customers to meet their banking requirements.