Mastercard has announced the launch of a nationwide initiative to accelerate the acceptance and adoption of digital payments. Titled ‘Team Cashless India’, the initiative brings consumers and merchants to the forefront of the digital payments dialogue. The campaign encourages all Indians to nominate one or more merchants who currently do not accept digital payments. Mastercard will work together with the Confederation of All India Traders (CAIT), acquirer banks and fintech companies to support the nominated merchants to deploy digital payments acceptance infrastructure. The initiative is in line with Mastercard’s endeavor to create an ecosystem which encourages people to use digital payments for their day-to-day purchases. To take part in ‘Team Cashless India’, anyone can either nominate merchants online or give a missed call to 9016861000. Mastercard will also conduct an outreach program across multiple cities to educate merchants on the benefits of accepting digital payments and to provide a platform for consumers to nominate merchants. Mastercard has engaged cricketer Mahendra Singh Dhoni to be an anchor for the initiative. He will interact with merchants and encourage them to work for a cashless India by accepting digital payments.
