IDFC Bank has introduced a new advertisement campaign, ‘Angootha Uthao aur Payment Karte Jao’. The campaign focuses on the simplicity of the bank’s AadharPay tool. Conceptualized by McCann Erickson, the TVC is about the use of fingerprint to authorize payments using Aadhar Pay. The video shows how the payment can be made with a voiceover saying ‘Angootha Uthao aur Payment Karte Jao.’ The new campaign is a follow up of the bank’s first TVC, Banking Nibhao, which is rooted in their philosophy of being a no-nonsense bank focused on providing banking solutions to customers where they want, when they want in the most convenient way possible.
