Bharti AXA General Insurance has appointed Sanjeev Srinivasan as its MD and CEO. He had joined the insurer in August 2016 as chief commercial and principal officer and now takes over as MD and CEO. His focus will be to drive Bharti AXA’s go- to-market strategy of creating a balanced portfolio, driving new distribution tie-ups and creating a customer centric brand to drive profitable growth. Srinivasan comes with a track record of over 20 years of experience spanning both life and general insurance, manufacturing and logistics. He joined Bharti AXA from ICICI Lombard where he was heading marketing, bancassurance and e-business in his last assignment. He has earlier worked with leading companies including Fullerton India Credit, ING Life Insurance, Mahindra & Mahindra, Xerox India and DHL Worldwide.
