12th

Financial Institutions have been adopting digital journeys across the board, from improving internal efficiency to delivering a superior customer experience. Fintech and Tech-Fin collaborations are being leveraged across the board to build superior products and distribute them at scale. Super-apps, App-led, and physical journeys will co-exist as India has a diverse consumer behavior pattern.

Leveraging public infrastructure platforms like UPI, Account Aggregator, and ONDC, among others, is just a starting point for strengthening and deepening financial services penetration. Consumers across India can be categorized into urban, rural, and urban, with different preferences and purchasing powers. In this context, how financial institutions serve consumers and build various customized products becomes critical in making the next-gen digital financial enterprise.