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Visa launches new payment solution

Visa has unveiled Visa Safe Click (VSC), India’s first frictionless payment solution for online commerce. Built exclusively for the Indian market, VSC will provide online consumers a secure and seamless payment experience. With its built-in network authentication capabilities, VSC will eliminate the need for One Time Passwords for transactions below Rs 2000 and significantly help improve payment success rates for eCommerce merchants in India. T.R. Ramachandran, group country manager, Visa India and South Asia, said the digital payment success rates in India are trending below 80%, resulting in suboptimal consumer experience and a significant revenue loss for the e-commerce industry. The Indian eCommerce merchants are grappling with an ever-growing number of consumer issues such as cart abandonment, connectivity and incorrect passwords during the payment leg of their transaction, he added. He said VSC is built exclusively for these unique challenges and will eliminate these points of friction. VSC is a lightweight, secure software plug-in for mobile app-based e-commerce merchants. It uses the global EMVco 3DS (3D Secure) protocol to register a card into the service.

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